Industrial Skylights
John started Industrial Skylights 21 years ago—
but was still rolling with The “temporary” branding he slapped on back then.
Which didn’t make much sense, since his company designs and fabricates high-end, custom skylights for architects, designers, and luxury builders—including the occasional movie star. The name wasn’t doing him any favors, but with two decades of brand recognition, a full rebrand wasn’t the move.
Previous logo.
Instead, we refined what was there: a modern, upscale brand identity and visual language that wouldn’t look out of place in Architectural Digest. We streamlined the old logo and added a sun-meets-skylight icon. We designed a clean, contemporary website with warm neutrals, cool greys, and just enough white space to let their stunning photography do the talking.
Now Industrial Skylights looks like the premium partner they’ve always been—and John can stop chasing down job sites to explain what they do and focus on what he does best: transforming light into architecture.
“I didn’t think I could afford a new brand and website. Now I realize how much time and money I lost waiting to do it. It paid for itself almost immediately and boosted both my image and my income. You really can’t afford to wait.”
—Paolo Bivona
Still using your default brand?
Let’s spend 15 minutes to see if this is the right time for a new brand to attract higher paying clients.